Text/Zeng Ziyin
Founder of Shu Keqing Superclean
Dr. Ding Lixing, the founder of Superclean, holds a Ph.D. in chemistry from the University of Southern California. In 1985, he established Central Environmental Biotechnology Co., Ltd. in the United States. Under the personal guidance of Nobel Prize laureate Professor George Andrew Olah, Dr. Ding conducted years of experiments to simulate the human immune system’s functionality, leading to the development of the “Superclean” series of eco-friendly sterilizing and skin protection solutions. In 2016, Superclean received the prestigious National Brand Yushan Award. Dr. Ding’s remarkable research on the role of hypochlorous acid in the human immune system earned him the title “Father of Hypochlorous Acid” among fellow scientists working in the Nobel Prize laboratory.
Superclean’s eco-friendly sterilizing solution passed the EN14476 human coronavirus environmental disinfection test in France in 2020, confirming its compliance with international standards for combating the new coronavirus within 30 seconds. It is officially recognized by the Ministry of Health in Taiwan for its effectiveness against the new coronavirus. Superclean has contributed significantly to the medical field, providing disinfection products for both environmental sterilization and personal health protection.
Brand Meaning
Superclean is dedicated to research and innovative product development. Faced with the challenges of the COVID-19 pandemic, Dr. Ding remains proactive and continues to seek the most suitable platform for Superclean. He maintains a spirit of professionalism and dedication to give back to the loyal consumers who have supported Superclean throughout the years.
Amid the pandemic, Dr. Ding’s products have saved numerous patients who were struggling with the virus. Dr. Ding recalled that seven years ago, during the tragic event of the Formosa Fun Coast dust explosion in Taiwan, the medical community found that Superclean was highly effective in treating burn injuries. At the time, Superclean gained significant attention, and National Taiwan University Hospital actively contacted Dr. Ding. His willingness to assist and contribute to the world by donating a considerable amount of medication to Wuhan, China, saved nearly 500 patients.
Crisis and Response
One of the biggest challenges a business can face is a public relations crisis. Superclean has always maintained honesty and integrity in its interactions with consumers. While there have been attempts to imitate Superclean’s products by some in the industry, Dr. Ding remains undeterred. Instead of reacting with frustration, he focuses on educating consumers about the correct products and their properties.
How “Superclean” Products Combat the New Generation Coronavirus
Dr. Ding emphasized the importance of understanding the composition of “Superclean” products. Unlike regular hypochlorous acid solutions, which can be harsh on the human body and the environment, “Superclean” uses hypochlorous acid molecules nearly identical to those produced by the human body. As a result, it does not cause allergic reactions, and after use, it naturally decomposes into water. This unique positioning and composition make it impossible for other brands to replicate “Superclean.”
Guardian of Medical Equipment Hygiene
Superclean’s founder, Dr. Ding Lixing, recognized the advantages of the Taiwan medical equipment market and brought back new medical knowledge from abroad. He highlighted the critical importance of hygiene in medical equipment, citing past issues with endoscopes that had led to infections in patients. Dr. Ding’s meticulous observation and research led to the development of a product that effectively eliminates bacteria within endoscopes. This innovation drew international attention, and Dr. Ding was invited to collaborate on research with renowned universities.
Superclean / Superhero
During the ongoing COVID-19 pandemic, Superclean, founded by Dr. Ding Lixing, has a significant advantage. Their products are natural, safe, affordable, and easily accessible. The “Reanda Taiwan” has also partnered with Superclean. During the pandemic, the entire office has used Superclean products for infection prevention, ensuring the safety of employees and visitors and achieving excellent results. With its clear brand image and positioning, Superclean has become the superhero of this pandemic era.