The leader of TooFish 360 PLUS entertainment technology – Chen Yijun
The individual mentioned has over 20 years of experience in Taiwan’s film and entertainment industry, specializing in entertainment marketing and the development of celebrity merchandise. They have previously served as agents for well-known artists such as Wang Xinling, Xu Huafeng, Yu Meiren, Wang Xuan, Lin Meixiu, and others. They excel in event planning, brand IP management, and buying/selling copyrights, successfully organizing various projects and concerts for government and corporate brands. They are currently the founder of Lianhao Entertainment and have introduced the TOOFISH 360 PLUS viewing mode, which has taken the market by storm, becoming an essential app in the 5G era. The company is now expanding its roots in Taiwan to reach a global audience, allowing users to pay and increasing performers’ revenue, creating a win-win business model. Kimi, whose real name is Chen Yijun, aspires to show the world through images and videos. Growing up in an entertainment-oriented family in Yunlin Douliu, Taiwan, Kimi embraced the “learning by doing” spirit from a young age. Born in 1976, they moved to northern Taiwan at the age of seven and entered the entertainment industry after graduating from vocational school. Since then, they have been involved in various aspects of the entertainment industry, including television programs, advertisements, and films. A single encouraging remark from their mother, “You are well-suited for the entertainment industry,” combined with the appreciation of a producer, led to Kimi’s role as a production assistant for the popular show “Baizhan Baisheng.” They were then recruited to be an executive producer for the show “Jin Ye Bu Shefang” and continued to learn in every facet of the entertainment industry, building relationships with valuable mentors like advertising godmother Yu Xiang. 【I originally just wanted to fulfill my dream, with serious stupidity. However, it all starts here.】 Kimi initially sought to fulfill a dream, inspired by early Taiwanese artists who could conquer the Southeast Asian market and become top-tier idols in their home country. To prepare for the new era, Kimi envisioned using TooFish360 PLUS as a medium. They aimed to address the crisis of inadequate domestic demand in the Taiwanese entertainment industry and to re-extend their influence to the Southeast Asian market, aside from the Chinese market. As a result, they transitioned from being a talent agent to a tech entrepreneur, expanding the scope of the entertainment industry. In 2021, the South Korean idol group “BTS” held a successful online concert that attracted up to 70,000 viewers for each of the seven shows, all through 2D mode. This innovative approach during the pandemic became a new type of concert, underlining the potential of TooFish360 PLUS. Kimi expressed plans to collaborate with the artist Aaron Yan to host a 360-degree fan meeting. Their previous collaboration on the “Chatting with Taitung” program for the Taitung County government left a strong impression, emphasizing the appeal of scenic tours combined with content. Both sides hope to create new experiences for fans, aided by their pre-existing relationship, making TooFish360 PLUS a perfect fit for their vision. Kimi is optimistic about Taiwan’s influence and China’s market potential. They plan to establish a 360° YouTube channel, similar to “Chatting with Taitung,” to offer a unique viewing experience for shows or travel, turning corners into panoramic views – the primary mission of TooFish360 PLUS. TooFish360 PLUS lets you choose your perspective on the world Kimi wants to lead viewers through TooFish360 PLUS to experience media up close, from large to small and distant to near, providing a completely different kind of experience, a breakthrough in entertainment technology. Compared to YouTube, which can’t change your viewing distance, TooFish360 PLUS offers a more immersive feeling. In addition to creating an entertainment platform, they intend to collaborate with South Korea to provide fans with more performances and exclusive content. It will enable audiences to have a new audiovisual experience, even if they can’t attend events in person due to the pandemic. Kimi believes TooFish360 PLUS is not just for entertainment; it broadens horizons and introduces new experiences, like the charm of “Chatting with Taitung” panoramic tours and sports events, allowing viewers to feel as if they’re on the scene. Kimi emphasizes that TooFish360 PLUS goes beyond the traditional 180-degree field of view, enriching the app and capturing the audience’s attention. True to its name, referencing the miracle of “five loaves and two fish” from the Bible, Kimi expects to offer more diverse content and transition from a 3.0 automated to a 4.0 intelligent entertainment model. Unlocking the Three Viewing Modes of TooFish360 PLUS – A Win-Win Strategy from Competition to Collaboration TooFish360 PLUS includes three viewing modes: walking, joystick, and augmented reality (AR). Kimi demonstrated these modes during the interview. The walking mode allows for movement and requires enough space, the joystick mode is for stationary viewing, and the AR mode offers an immersive experience. Additionally, they discussed adjusting the field of view and screen orientation, making the app interactive on mobile devices, PCs, TVs, and VR devices, adding to the visual experience of 360 degrees. Kimi emphasized the need to replace competition with cooperation, aiming to make TooFish360 PLUS more visible and innovative in the way people watch content. To shine in the 5G era, they plan to utilize platforms like YouTube and telecommunications providers to reach a broader audience, hoping to create new opportunities for the Taiwanese entertainment industry. By expanding to the global market and potentially harnessing South Korea’s influence in the entertainment world, Kimi aims to produce content that spans from music to behind-the-scenes footage, fostering new business models and generating additional benefits. Figure I. Walking mode Figure II. Joystick mode Figure III. Augmented reality (AR) mode Kimi stressed that cooperation should replace competition, so that TooFish360 PLUS can be seen and innovate human viewing mode, in order to emerge in the 5G era, so borrow Youtube upload and telecom industry platform to let more people experience, looking forward to creating another opportunity for Taiwan’s entertainment industry; To develop the world market, if we can combine